최종수정일 July 8, 2022

  1. Customer-centricity: We are obsessed with the customer. Every action we take should start with the customer experience. Many companies offer great products or services, but few offer delightful experiences to customers.
  2. New ideas are always valued: As our company name suggests, we are willing to soft-launch ideas generated even at lunch time. We welcome ideas on new products, services and processes. Testing and patenting new ideas is in our DNA.
  3. We are collectively a single organism: As a single organism does, we move as one. We chart our course through endless discussions and disagreements. Once we find a path, we must all be aligned in that single direction. Learn to disagree, and then to commit.
  4. Leader mindset: Do not consider yourself an employee. Train yourself to be a leader by taking ownership in everything you do. Do not wait for your leader to instruct you, carve the course yourself and show your leader how you plan to get there.
  5. Don’t just learn it, experience it deeply: Take a holistic approach to each project or task the company has set for you. Dive deep, using not just your logical mind but all your senses to experience the action at hand. We make it a habit to “get our hands dirty.”
  6. Think big, but understand constraints: We strive to be a company with unlimited funds and resources for each venture we engage in – we are not there and will never get there. All companies big and small will face unique constraints. Strive to make bold moves, but map out the current constraints and don’t be discouraged to find and navigate them.
  7. We operate on small successes and failures: We value process over results. We venture out and explore, and then report. Failing small and fast is applauded, as it contributes to our goal to succeed when it matters most.
  8. Don’t review it, remake it: We do not review our work, we remake it. We have relentlessly high standards, so we make it, remake it, and remake it some more, until we’re 100% confident that that is the best version. Expect nothing less from yourself as well as others.
  9. We are cautiously loud and bold: We are not afraid to speak up, and before we do, we are prepared to back up our proposition.
  10. How can we help? SoftLunch’s core objective is to provide an environment where you can be your best self. Contemplate and communicate your difficulties, needs and ideas to create a better work environment so that we can help you perform at world-class standards.
  1. 고객 중심: 훌륭한 제품이나 서비스를 제공하는 회사들은 많지만 즐겁고 소중한 경험을 제공하는 회사들은 적습니다. 우리는 고객을 우선으로 합니다. 항상 고객의 경험을 위한 서비스를 연구합니다.
  2. 새로운 아이디어를 제안합니다: 사명에서 표방하듯이 점심 시간과 같은 자유로운 분위기 속에서 새로운 아이디어를 만들어 냅니다. 새로운 제품, 서비스, 프로세스 등의 검증을 통해 보유한 특허는 우리의 소중한 자산입니다.
  3. 우리는 하나입니다: 마치 하나의 유기체처럼 단일의 목표를 향해 움직입니다. 끝임없는 토론을 통해 최적의 결정을 내리면, 모두가 그 공동의 목표를 향해 달려갑니다.
  4. 모두가 리더입니다: 모든 일에 주인의식을 가지고 임합니다. 리더가 지시하기 전에 회사의 발전 방향에 대해서 적극적으로 고민하고 의견을 제시할수 있습니다.
  5. 직접 경험합니다: 업무를 깊이 이해하려고 노력합니다. 고객의 입장에서 경험해보고 더 좋은 서비스를 제공할 수 있도록 항상 개선 방향을 고민하는 습관을 가집니다.